Because chanching price is not the same as discounting it. With price change manager, you can create a comprehensive price plan. You can schedule once or on a recurring basis. In addition, you can assign pricing to categories, items, or both. This app is great for any business that schedules pricing; especially bars for happy hours, restaurants for daily or weekly specials, Coupons or rebates for the purchase or discount of alcohol is not allowed. Because some merchants are subject to TABC regulation. Price Change manger adjusts original price up or down therefore not discounting the price and therfore not violating the TABC regulation.